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Disappointed by the number of complete dog foods which did not have a fresh protein source as their main ingredient, the idea of producing a new dog food with this important element was hatched in the minds of breeders Sharon Pinkerton and Angela Bryant. A discussion about the increasing number of dogs that showed signs of intolerance/allergic reactions prompted us to formulate a hypo allergenic food -  a Premium dog food at a “non premium price”.

To this end Sharon and Angela have created Pinkerton’s Premium Products Ltd, the home of the new Challenge dog food range.

Sharon, co-owner of the Bareve German Wirehaired Pointers, has had years of experience in producing good looking working gundogs so understands the requirements for dogs to be maintained in excellent condition.  

Angela has had many years involvement with the pet food industry especially focusing on the extruded food technology and the machinery enabling the inclusion of fresh/wet ingredients in dog and cat foods. She has spent time working in the USA and Canada with various research centres on this technology